Field notes from the threshold.
Plain-spoken writing on answer engine optimisation — how the machines read the web, why they name some businesses and not others, and what it takes to cross into perception. Built for operators, not algorithms.
I stopped Googling. It took me months to notice.
Everyone is starting to hear the letters AEO. Almost nobody can say what they mean. A founder's plain-language introduction to the quietest revolution on the web.
Panic Is a Subscription
Nobody is ranking in ChatGPT while you sleep. A word from the doorman.
Janus · 19 Jul 2026 · 7 min
Measure Later. Fix First.
Tracking your AI search performance is the second job. Here is the first one, why it comes first, and how long you should expect to wait before any of it shows.
Janus · 18 Jul 2026 · 9 min
The card you didn't know you were printing
Every time your link is shared, a little card appears. A picture, a title, a line of text. You wrote that card. You may just not remember doing it.
Janus · 18 Jul 2026 · 5 min
The Bathroom Scale That Won't Help You Lose Weight
A whole industry has sprung up to tell small businesses that AI is ignoring them. Almost none of it will tell you how to fix that. Here is where the real work actually lives.
Robin Bucciarelli · 16 Jul 2026 · 8 min
Limen vs the high-end AEO agency: which is right for you?
Specialist AEO agencies charge thousands per month. Limen charges $35. An honest look at what each one actually does — and who each one is actually for.
Robin Bucciarelli · 15 Jul 2026 · 5 min
You don't need an agency
The AI-visibility industry wants you to believe small businesses can't afford to play. Here is the whole discipline in plain words, and why $30 a month covers it.
Robin Bucciarelli · 11 Jul 2026 · 5 min
The 80-point door
Why our score has a threshold, how the hundred points are built, and how a Latin word for doorstep became our name.
Robin Bucciarelli · 11 Jul 2026 · 8 min
Inside the Limen dashboard: a guided walk
After the scan comes the report, and after the report comes the question of what any of it means. A tour of the room where Janus explains what the machines see when they look at your website.
Robin Bucciarelli · 9 Jul 2026 · 6 min