Aare Physio pastes its link into a group chat. This is the card that unfolds.
The page's head. There is nothing here for a platform to read.<title>Aare Physio</title>
<meta charset="utf-8">
<!-- no og: tags at all -->
With nothing to read, each platform guesses — and they guess differently.
A grey, nameless smudge. The link still works. It simply arrives looking like
something nobody vouched for, in a feed where every neighbouring card has a picture.
image not found · /img/praxis-2019.jpg
The tags are present. They describe a site that was rewritten two years ago.<meta property="og:title" content="Home | Aare Physio">
<meta property="og:description" content="Willkommen auf unserer neuen Website!">
<meta property="og:image" content="/img/praxis-2019.jpg">
Every one of them still resolves. Not one of them is still true.
Nothing turned red. No error appeared, your site looks perfect in your own
browser, and the one person who never sees this card is you.
Aare Physio
Sports physiotherapy · Bern
Four lines in the page's head. A visitor never sees them.<meta property="og:title" content="Sports physiotherapy in Bern — Aare Physio">
<meta property="og:description" content="Gait analysis and return-to-sport rehab.">
<meta property="og:image" content="https://aare-physio.ch/card.jpg">
<meta property="og:url" content="https://aare-physio.ch/">
The same four notes are read by the assistants that summarise a page before anyone visits it.
One small effort, working two doors at once. Nothing on the page moved. The
only change is that the card now says what the page is, instead of leaving every
platform to invent an answer.