A customer asks “what does a session at Aare Physio cost?”
The page
Welcome
Our Approach
About Us
More Information
Get in Touch
The outline a machine builds
h1 Welcome
h2 Our Approach
h2 About Us
h2 More Information
h2 Get in Touch
Nothing in the outline mentions price. The machine must read every section and hope the number is in one of them.
A corridor with no doors. The words are probably in there somewhere. But nothing says where, so the passage that gets quoted is whichever one happened to look closest.
The page
Aare Physio — sports physiotherapy in Bern
What we treat
What a session costs
Opening hours and where to find us
How to book
The outline a machine builds
h1 Aare Physio — sports physiotherapy in Bern
h2 What we treat
h2 What a session costs ←
h2 Opening hours and where to find us
h2 How to book
One heading answers the question by name. The section beneath it is lifted whole, and nothing else has to be read.
Same practice, same prices, same page length. Only the signposts changed — and a heading you would say out loud to someone standing in front of you turns out to be the one a machine can navigate to.