One hundred times an answer engine names Aare Physio in a reply.

7visits your analytics can attribute to AI
7 Arrived with a label. The visit carried a note saying where it came from.
? Everything else left no trace anything could file.
This is the number on the dashboard. It is not wrong. It is simply the only part of the hundred that left a trace anyone could read.
100times you were named
7 Arrived with a label. The visit carried a note saying where it came from.
8 Arrived as “direct”. A real visit, filed as though they typed your address from memory.
85 No visit at all. They read the answer, took what they needed, and never clicked.
Ninety-three of the hundred are invisible. Not lost — most of them did their work. They simply cannot be counted, which is a different thing, and the reason to distrust any dashboard that sounds certain about this.

Illustrative, built from published ranges: roughly 12–18% of citations produce a visit, and between a third and two thirds of AI-driven visits arrive with no source attached.